What is direct marketing?
Direct marketing involves making direct contact with your target customers and asking them to respond. It's often done with direct mail, email or telemarketing using data that you can obtain from Experian.
What are the advantages?
Every customer you contact is targeted so there's a good chance they'll be interested in what you have to say. That means the message can be personalised to be more noticeable. Direct marketing is easily measurable. You can tell exactly how much response your campaign has generated and exactly how much each lead cost you.
Where do I start?
For more comprehensive information, download our Guide to Direct Marketing.pdf
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