Data Models

Experian data modelling systems allow you to select data on key characteristics to target those most likely to be interested in your proposition.

Data Modelling breaks down prospects across a list into smaller groups or segments. There are two main reasons for doing this:

• You can target the segments most likely to be interested in a particular offer
• You can tailor products, services and offers better to the recipients.

Experian offer data modelling systems for both Business to Business data and Consumer data.

Consumer data modelling systems look at core demographics such as the presence of children or not, neighbourhood type, geographical location, ownership of products, lifestyle and many other things.

Business to business is more likely to relate to company size, turnover, industry sector, job function of decision maker and number of locations for example.

Data Modelling can deliver real benefits to a marketing campaign.

• Targeted and cost-effective communications delivering a higher ROI
• Identification of new opportunities or ‘gaps’
• Delivery of relevant messages improving customer satisfaction and propensity to buy
• Achieve a higher customer retention rate

For cost effective and responsive consumer data Try Prospect Locator now.

Leading the way to new customers