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Canvasse Automotive


Canvasse Automotive is Experian's up-to-date and accurate automotive data source. With coverage across the UK population, Canvasse Automotive contains over 34 million individuals selectable on over 160 motor variables.

Data sources

Canvasse Automotive is built primarily on the National Canvasse file which combines the commercially available Electoral Roll, name and address level data from Experian's Canvasse Lifestyle database, directors at home, shareholder data and significant data contributions from partner organisations.

Canvasse Automotive then has highly accurate modelled data overlaid reflecting likely motor ownership details based on propensity models.

Partners

The modelled variables are derived from third party data supply, which have proven to be trusted data sources.

All data is fully compliant, so providing a great resource, whether for local area marketing or UK wide.

Canvasse Automotive includes a wealth of data criteria to help in list selection for targeted direct marketing.

List Criteria

Your Canvasse Automotive list can be built using any combination of the following:

Geography

Postal Area, Postal District, Postcode Sector, TV Region, Radio Stations.
Personal Information
Gender, Marital Status, Estimated Age Bands, Estimated income bands, Employment status, Financial stress, Liquid assets, Non-liquid assets.
Household Information
Household Type, Estimated length of residence bands, Estimated outstanding Mortgage amount, Estimated property value, Council Tax band, Households with children, Tenure, Residency type, Small office or Home office (SoHo).
Data Classification Systems
Mosaic UK, Fashion Segments, Touchpoint Segments, Financial Strategy Segments, New Financial Strategy Segments, Financial Mosaic, Mosaic Grocery.
Modelled Car Variables
Brand Origin, Body Style, Car Age, Car Segment, Own a new car, Own petrol car, Own diesel car, Own a new car broken down by segment, Own used car broken down by age, Own used car broken down by segment, Own motorcycle, Own scooter, Used and new selections, Own a commercial vehicle, Commercial vehicle type.

For cost effective and responsive consumer data Try Prospect Locator now.

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